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Sony ZV-E10 vlogging camera with 24MP APS-C sensor announced

Sony expands vlogging camera range with a new, budget-friendly interchange-able lens APS-C model

Sony ZV-E10 vlogger
Images by Sony

Sony announces the ZV-E10 vlogging camera – the bigger brother to the ZV-1, but with a bigger sensor and interchangeable lenses. 

At first glance, the biggest differentiating feature that sets the new ZV-E10 apart is the 24.2-megapixel APS-C sensor borrowed from the a6100, a6400, and other APS-C cameras. In addition, vloggers can now get even more creative by having the ability to use different lenses thanks to the versatility of the E mount.

Sony ZV-E10 Interchangeable Lenses and APS-C Sensor

Moreover, thanks to having access to faster lenses and a larger sensor, users now can get a shallower depth of field, if this is the style they are going for.

However, as with any entry-level model, most users will stick to a decent zoom lens such as the kit 16-50mm lens or the 10-18m and not really care for the crazy shallow depth of field one can achieve with faster (but more expensive f1.4 and f1.8 prime lenses). 

Additionally, the new ZV-E10 borrows vlogging-specific features such as “background defocus” from the popular Sony ZV-1. This feature gives users a smooth, one-button switch between a blurred (bokeh) and sharp background.

Product Showcase and “Background Defocus” Modes

Of course, the “Product Showcase Setting” mode, which debuted on the ZV-1 is also present in this new model. Furthermore, this feature allows the camera to automatically shift focus from the subject’s face to an object being highlighted in front of the camera.

The ZV-E10 also sports a video-centric design, with a lightweight form factor, weighing in at just 343g and includes a flip-out LCD screen. Moreover, the camera features a 3.5mm mic input as well as a headphone jack so you can monitor your recording.  

In addition to the screen, the ZV-E10 includes several ergonomic functions for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.


Images by Sony

4K video up to 30p and Full HD up to 120fps

When it comes to video recording, there is nothing too impressive here. The camera supports 8bit 4:2:0 internal recording in the XAVC-S format at 100Mbps in UHD 4K up to 30p and Full HD up to 120fps for slow-motion. It records onto a single UHS-I card tucked inside the battery slot. 

However, those looking to spice up their videos in post can take advantage of Slog-2, Slog-3 or HLG profiles, which require some work in post for best results. Most users will be better off to sticking with some of the more straightforward built-in picture profiles (or of course PP OFF, for straight-out-of-the-camera footage). 

  • 4K/30p video in XAVC-S 8bit at 100Mbps
  • full pixel readout without pixel binning
  • 1080p/120 fps slow motion
  • Interval Shooting for time-lapse videos
  • Hybrid Log-Gamma (HDR)/ S-Gamut3.Cine/ S-Log3, S-Gamut3 / S-Log3

And speaking of batteries, the ZV-E10 is powered by the popular NP-FW50 battery, which those that have owned a Sony a7s or a7s II should be familiar with. The camera’s low power consumption enables the tiny battery to power the camera for 125 minutes according to Sony. Of course, this remains to be tested and will vary according to different use cases. 

Electronic Image Stabilization and Fast Hybrid AF

Naturally, the ZV-E10 comes equipped with Fast Hybrid AF and Real-time Eye AF for video with Real-time Tracking that allows the camera to keep track of the subject’s face and eyes when recording on-the-go.

The camera also features Electronic IS with Active mode, which introduces a crop, but it may help in certain situations. 

Sony ZV-E10 back

MI (multi-interface) Shoe and Directional Mic

Just like the ZV-1, the new ZV-E10 model comes with a Directional 3-Capsule Mic, for crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise.

In addition, those that want to take their videos to the next level, the ZV-E10 includes a Digital audio interface via the MI Shoe and a mic jack to connect an external mic. 

Pair with the Wireless Remote Commander GP-VPT2BT

To some may not be a big deal, but having a large MOVIE button is always nice when you’re in a rush. Also, the camera is compatible with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), enabling one-handed shooting. In addition, when paired with the wireless grip, users have easy to access zoom, recording and a customizable button.

The camera also features a recording lamp (tally light) on the front face of the body, while a red frame on the LCD screen also appears letting you know if recording is active when behind the camera. 

Live Streaming Capable

In addition to all vlogging features, the Sony ZV-E10 can also be used as a high-quality webcam or live streaming. Users can simply connecting it to a PC or smartphone (must be compatible with UVC/UAC) and streaming with no additional software.

Users can take advantage of Face Priority AE and Soft Skin Effect while livestreaming or on video calls.

Price and Availability

The new Sony ZV-E10 will be available in black and white and is scheduled to ship end of August for $699 USD. You can pre-order from Sony’s authorized dealers such as B&H.

B&H will also be selling a bundle with the 16-50mm lens for $798 USD. 

To learn more and dive deeper into the technical specs head over to Sony’s site here.

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