Sony has just announced a new camera SDK, or Software Development Kit, designed to streamline product photography workflows. Particular targeting large e-commerce businesses, the new SDK will allow product photographers to simplify, speed up and standardize product photography for large scale online businesses.
2020 has been quite the unpredictable and difficult year, with many businesses, those in the imaging field included forced to adapt to the new realities. We’ve seen almost all the big players (such as Panasonic and Canon) in the camera game release software updates to enable their cameras to be used as high-quality USB webcams for Zoom calls and streaming.
And while the latest SDK news may not be particularly exciting to most users, those involved in photographing hundreds of products for big e-commerce business should pay attention.
Latest SDK Supported Sony Cameras
Supported models (at this stage) include a9 II, a7R IV, the latest Sony a7S III and the more affordable Sony a7C full-frame camera. No other models are supported at the moment, however, this is likely to change in the near future.
Furthermore, the new SDK offers extensive control over the camera and lens, which can be automated. Supported features include White Balance, Resolution, Image compression, Zoom, Focus and Start/Stop video recording.
Multi-Cam and MacOS support
As mentioned before, Sony say this new SDK is specifically focusing on adding value to the e-commerce sector. Notable features include multi-camera support, allowing photographers to precisely control the triggering of all cameras, allowing products to be captured from multiple angles and including pack shots.
And last, but not least, the new Software Dev Kit is also compatible with macOS, which is quite popular among photographers. In addition, Windows and Linux operating systems are also supported.
[via Sony Alpha Universe]