The a7R III is now at its lowest price ever ($1,998 USD) making it very attractive to those photographers craving for extra resolution in their photos, while at the same time retaining the solid video performance of the A7 III.
For comparison, the Sony a7III is also on sale for just $200 less than the new a7RIII promotional price.
Sony a7R III – Excellent Full-Frame Photography Camera with Good 4K Video Features
The Sony a7rIII can record video in 4K up to 30fp, has HLG and S-log3 picture profiles and also uses the same NP-FZ100 battery like the A7III, A7rIV, and the new 4K video powerhouse Sony a7S III. In addition, the camera has in-body image stabilization.
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Sony a7RIII Features
- Full-Frame 42 Megapixel ExmoR BSI CMOS sensor
- Sony E-mount
- BIONZ X Image Processor and Front-end SLI
- 10fps continuous
- Fast Hybrid AF System with 399 phase-detect points
- 5-axis IBIS
- 4K video up to 30fps in XAVC-S (8bit 4:2:0)
- 8bit 4:2:2 external via HDMI
- S-log3, S-log2 and HLG profiles
- Dual x SDXC cards
- Sony NP-FZ100 battery
- Built-in WiFi and Bluetooth
However, photos is where the A7R III really shines. Up until the released of the 61MP Sony a7R IV, the A7R III was really the top-tier Sony mirrorless camera with its gorgeous 42 megapixel full-frame Exmor R back-illuminated CMOS sensor without an anti-aliasing filter.
This means that the camera can produces images with maximum detail and sharpness. On the other hand, other more video-oriented Sony hybrids like the A7SIII and the a7III do feature an anti-aliasing filter.
You can also grab the same Green Monday Deal ($800 off) on the a7RIII at B&H.