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ARRI teases July 27th Launch Event! Could it be a new camera or…?

Expect something big from ARRI next Tuesday!

arri july 27 launch event wcu-4 ocu-1 electronic control systems
Image by ARRI

ARRI has just posted a cryptic teaser on Twitter hinting at a July 27th launch event for a major new product (maybe a camera)? Could this be the highly anticipated Super35 ALEXA we’ve been waiting for for the past two years? Or could it be a new accessory part of the Electronic Control Systems range? 

You can see the tweet from the official @ARRIChannel account below with the hashtag #ARRIECS and tagline – “It’s almost time to say Hi…”

ARRI to launch “something new” on July 27…

To me it’s more likely we see a new wireless follow focus unit or high-speed lens motors (as such products are part of their ECS or Electronic Control Systems range) rather than the elusive new Super35 camera that was due to be announced last Spring. I have no idea, nor have I been privy to any info, so it’s all pure speculation on my part based on the officially released teaser. 

ARRI EF Mount (LBUS) for ALEXA Mini and ALEXA Mini LF

The new camera launch in question got delayed because of the pandemic and it can very well happen before the end of 2021. My bet is on an announcement in September around Cine Gear time. 

You can check out this post here, where you can find some overall features and not-so-detailed specs of the upcoming Super35 camera from ARRI. These were confirmed by an ARRI representative during at Tech Talk event. 


We’ll be definitely keeping our eyes peeled on the 27th, and update you all on whatever is announced on the day. 

via ARRI.


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